When your story resonates with a once upon a time story, it releases power in the now. The field of energies and ideas created over time flows into the present. You become a tributary on a river that may have been built for thousands of years. Although the modern world has sophisticated forms not present in earlier times, the mythic world has power that extends through time.
WHY IT MATTERS
Stories help us interpret events that otherwise appear random. And at the highest level, they constellate events—they set up an attractive field that draws in elements consistent with the story. People and organizations with powerful mythologies are more able to architect themselves through time.